Knowledge Centre

Today, 27% of small businesses don’t have a website. In today’s digital world that’s a huge mistake. What’s holding them back? The top reasons are cost and lack of technical know-how.

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.

When you launch a digital ad campaign, you want to be sure you’re maximizing your efforts by boosting your ad’s impression share. This metric tells you how well your ad is performing compared to its total potential audience.

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group.

With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities.

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.

A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.

With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.

List three things you’ve done this year that pertain to search engine optimization (SEO).

Do these tactics revolve around keyword research, meta descriptions, and backlinks?

If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.

Do you ever feel like you have too many tangled thoughts to jot down? Mind mapping software can help you brainstorm, organize your thoughts, and visually sort information.

Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Have you ever had to hype yourself up to send an email? We have too.

It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?”

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives.

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you.

Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information.

In 2022, the marketing world continued to evolve.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.

Reputation management happens on online review sites, social media, and in the news.

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere.

I get it, fellow marketers —sometimes, you just need the numbers.

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users.

Google Sheets templates help you create better spreadsheets while saving you valuable time.

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.

Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products.

There’s no two ways around it: Social media is hard.

The Super Bowl teaches us a lot about healthy competition each year — but we don’t always see it play out on the football field.