If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline.
6 best email marketing tools for consulting firms in 2025
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Is marketing tuberculosis?
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green’s most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us.
11 best email marketing tools for restaurants in 2025
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Email marketing for restaurants can be challenging with all its unique responsibilities.
12 best email marketing tools for accounting firms in 2025
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.
5 best email marketing tools for real estate businesses in 2025
Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.
8 best email marketing tools for HVAC companies in 2025
The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers.
7 best email marketing tools for lawyers in 2025
Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for every $1 spent, making it one of the most cost-effective channels for legal professionals.
12 best email marketing tools for automotive businesses in 2025
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors.
9 best email marketing tools for dentists in 2025
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.
6 best email marketing tools for higher education businesses in 2025
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale.
Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground.
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to SaaS startups, I’ve seen the strongest domestic strategies fall flat abroad.
AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible by analyzing millions of data points from your actual subscribers’ behavior, automatically testing variations, and continuously learning what drives engagement.
Enterprise generative AI tools that actually work
- TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale.
- The best tools integrate with your CRM, unify customer data, and support secure, governed workflows.
- To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with a clear rollout plan, align teams, and use a selection matrix to compare vendors.
Generative AI tools like ChatGPT have changed individual work, but using them in a company causes many challenges. Teams copy-paste customer data into external interfaces, but the outputs lack context from your CRM, and there’s no audit trail when something goes wrong. Security teams raise red flags, compliance officers demand answers, and leadership questions whether the technology is ready for production use.
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices.
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my community.
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue.
- You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers.
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
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When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.
Marketing career path report: What 100+ marketers told us about growth and job security
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When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food.
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.
How to onboard non-technical marketers to automation tools with zero headaches
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Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact.
The channel strategy that’s saving brands from AI search cannibalization
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs.
Is this your reality? Welcome to the rebirth of how people find information.
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next.
AI market research tools: The top 7 your marketing strategy needs
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher.
6 effective re-engagement emails to get your customers back
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Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement campaigns can be some of the hardest-working emails in your entire program.
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.