Knowledge Centre

Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.

Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace. 

Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites in 2023.

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry.

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement.

Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months.

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through.

And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks.

Today, 27% of small businesses don’t have a website. In today’s digital world that’s a huge mistake. What’s holding them back? The top reasons are cost and lack of technical know-how.

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.

When you launch a digital ad campaign, you want to be sure you’re maximizing your efforts by boosting your ad’s impression share. This metric tells you how well your ad is performing compared to its total potential audience.

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group.

With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities.

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.

A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.

With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.

List three things you’ve done this year that pertain to search engine optimization (SEO).

Do these tactics revolve around keyword research, meta descriptions, and backlinks?

If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.

Do you ever feel like you have too many tangled thoughts to jot down? Mind mapping software can help you brainstorm, organize your thoughts, and visually sort information.

Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Have you ever had to hype yourself up to send an email? We have too.

It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?”

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives.

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you.

Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information.

In 2022, the marketing world continued to evolve.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.

Reputation management happens on online review sites, social media, and in the news.

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere.

I get it, fellow marketers —sometimes, you just need the numbers.