Knowledge Centre

Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? 

There’s nothing quite like a sudden Google algorithm update to leave you feeling equally confused and concerned.

Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs.

Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter.

Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started.

In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio.

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder.

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data.

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Augmented reality (AR) and virtual reality (VR) are talked about a lot.

Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable.

“I got lucky.”

“I don’t belong here.”

“I’m a fraud, and it’s just a matter of time before everyone finds out.”

Looking for website design examples? Your inspiration journey starts here.

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here.

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies.

As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends.

Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.)

A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can.

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.

To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices.

Marketing and branding have been around for centuries. But brand pillars are a newer idea.

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier.

PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF.

But it’s not impossible.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine.

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in.

Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master.

Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering.