Knowledge Centre

Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically.

Do you sigh internally when you open a cluttered and chaotic spreadsheet?

A writer at heart, Meghan Keaney Anderson centered her career around content creation.

Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career.

If you’re reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it’s necessary for career growth.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant.

When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked.

Did you know that YouTube currently has 2.6 billion active users a month and is projected to grow to almost 3 billion active users by 2025?

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic.

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022.

“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months.

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed.

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey.

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds.

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service.

vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you’re a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions.

Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis.

If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.

Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business.

Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there.

As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers.

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case.

In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business.

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.

Content creation isn’t always as simple as we’d like it to be. It’d be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog.

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.