Knowledge Centre

There’s no way around it — every business needs to drive leads to grow. 

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?

Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share.

Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions.

We all know the frustrating feeling — you’ve collected all the images you need for your next campaign, but when you go to press “Send” you’re told, “Sorry. File too large.”

It’s almost here…

Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”.

Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. 

Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means.

ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential.

Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business?

We’ve all had days where we struggle to get out of bed and start our day or when we’re pushing through fatigue to execute a crucial project.

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.

LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image.

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases.

If you work in an office, chances are that you’ve heard of Slack, or you might even be using it right now.

Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy.

Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic.

AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.)

If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai.

To understand human-centered design, let’s start with what it isn’t.

Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z?

Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.

When life gives you lemons, make lemonade. Right?

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers.

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.

Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place?