Knowledge Centre

Right now, AI does what we want. But what if it gets to the point where it only does what it wants?

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. 

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role.

A query function lets you use data commands to shape your data in Google Sheets, making it an important function.

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. 

And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. 

It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm.

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in.

AI has undoubtedly upended the way professionals across the organization work.

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence.

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.

In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.

Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types.

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?”

Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality.

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information.

Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search.

With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience.

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?

Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. 

It’s no secret that AI is rapidly changing the marketing industry.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train.

The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller. 

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Social media has changed considerably since the MySpace days, and it’s part of a marketer’s job to stay on top of its advancements.

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time.

Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose.

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.

Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar.

Today, the bar for personalized customer engagement is higher than ever.