Knowledge Centre

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI.

You’ll need a solid technical marketing strategy if you sell a complex product or service.

If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it.

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.

The world has made small but mighty strides towards inclusivity, and language plays a big part in that.

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.

It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21.

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.

Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested.

How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.

19% of marketers say generating leads is their top goal in 2023.

However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels.

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school.

I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.

Creating business listings on directory websites is an easy way to improve your local SEO.

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?

Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume.

Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations.

Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data.

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content.

Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. 

As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits.

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.

Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how.

At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023.

Determining your audience profile is a critical step in ensuring your campaign is successful.

Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master.

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%!

Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus).

Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry.

Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role.

If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it.

You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon.

SEO helps businesses keep their website visible to people looking for what they offer.