Knowledge Centre

How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.

19% of marketers say generating leads is their top goal in 2023.

However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels.

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school.

I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.

Creating business listings on directory websites is an easy way to improve your local SEO.

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?

Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume.

Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations.

Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data.

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content.

Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. 

As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits.

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.

Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how.

At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023.

Determining your audience profile is a critical step in ensuring your campaign is successful.

Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master.

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%!

Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus).

Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry.

Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role.

If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it.

You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon.

SEO helps businesses keep their website visible to people looking for what they offer. 

Right now, AI does what we want. But what if it gets to the point where it only does what it wants?

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. 

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role.

A query function lets you use data commands to shape your data in Google Sheets, making it an important function.

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.