Knowledge Centre

Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.

From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast. 

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk).

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your business.

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way.

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.

A/B testing the pricing for your product is a little bit like Goldilocks.

So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs.

Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results.

Keep it simple, stupid.

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content.

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands.

Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days.

If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness.

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact.

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.

If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.

There‘s much more to email campaigns than drafting up some copy and hitting send.

Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images.

To enjoy Excel fully, you must know how to use the IF-THEN function.

Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business.

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

In short: Facebook groups are undeniably valuable.

With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it.

“Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search, those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network.

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients. 

There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more.

Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search.

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.

It costs more to attract a new customer than to keep an existing one.

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.

The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Publishing an ad or working with influencers isn’t the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent their culture and life experiences.