User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
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How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data.
How to Get to Inbox Zero in Gmail, Once and for All
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes.
The 6 Stages of the Product Life Cycle [+Examples]
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
12 Best Free (& Private) Email Accounts & Service Providers of 2023
You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.
8 Steps to Create a Complete Marketing Strategy in 2023
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
How HubSpot’s Hustle Team Uses AI
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).
Are People Actually Shopping on Social Media? [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.
25 Best WordPress Themes for Podcasters in 2023
Over 49% of the US population listens to podcasts. Globally, this figure stands at 383.7 million people. If you’re looking to reach these people, and more of your audience, a website can help. Having a website also helps you manage your podcast content easily. This is where WordPress comes in.
52 Visual Content Marketing Statistics You Should Know in 2023
It’s amazing how fast things can change in just one year.
Why Customer Connection Matters
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy.
A Beginner’s Guide to Data Flow Diagrams
Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which habits led to success and which didn’t, they improved their efficiency and productivity.
How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.
How to Become a Content Creator: 10 Steps
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
13 Best Portable Apps in 2023
Downloading and installing software is tedious. Portable apps solve that problem. These tools run on a computer without installation.
How to Create an Editorial Calendar [+Free Templates]
Whether managing thousands of blog posts or a few dozen articles, having an editorial calendar is imperative to keep track of it all.
25+ Web Design Statistics that Are Essential to Know in 2023
Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets.
What Is YouTube CPM? [+ Why It Matters]
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential.
How to Use Wistia: A Step-by-Step Guide
If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place!
How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.
The Ultimate Guide to SEO in 2023
SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire.
It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of the trends they’re investing the most in this year.
8+ Presentation Skills Every Marketer Needs
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox.
The 22 Best Video Editing Apps for 2023
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.
Brand Logos: 20 Logo Examples & Sources of Inspiration
Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging.
68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic.
3 Facets of Inbound Marketing Won’t Be the Same After AI: Here’s Why
Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is.
The 23 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.
The 2 Simple & Straightforward Methods for Market Sizing Your Business
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.
What’s a Blog & Why You Need One
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.)
Why You Need to Create More Landing Pages [Data + Tips]
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?”