“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.
What Are Core Web Vitals? (+ How to Improve Yours)
Knowledge Centre
Learn about the latest industry trends
I tried writing a blog post with ChatGPT, so you don’t have to.
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process.
Twitter is Dead (Kind of): Where X Stands With Consumers [New Data]
Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward?
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
![Do People Still Read Blogs in 2023? We Asked Consumers [New Data]](https://blog.hubspot.com/hubfs/Untitled%20design%20%2835%29.jpg)
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
The Ultimate Guide to On-Page SEO in 2023
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Creating a Culture of Inclusion: Revolutionizing Professional Standards
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
In today’s rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better.
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out.
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
Why You Still Need SMS Marketing & How to Get Started [+Data]
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.
5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
How Sorority Rush Became Big Social Media Business
Sorority recruitment has transformed from a secretive process to big social media business.
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation.
What is Public Relations? PR Definition Explained
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.
How to Use Google Calendar: 21 Features That’ll Make You More Productive
Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling.
The Beginner’s Guide to LinkedIn Marketing & Networking
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
How to Run a Perfect Kickoff Meeting
Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan.
How to Switch Platforms as a Creator and Amass New Followers
Nowadays, it seems like new social media platforms are cropping up while older ones crumble.
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data.
How to Get to Inbox Zero in Gmail, Once and for All
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes.
The 6 Stages of the Product Life Cycle [+Examples]
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
12 Best Free (& Private) Email Accounts & Service Providers of 2023
You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.
8 Steps to Create a Complete Marketing Strategy in 2023
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
How HubSpot’s Hustle Team Uses AI
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).
Are People Actually Shopping on Social Media? [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.
25 Best WordPress Themes for Podcasters in 2023
Over 49% of the US population listens to podcasts. Globally, this figure stands at 383.7 million people. If you’re looking to reach these people, and more of your audience, a website can help. Having a website also helps you manage your podcast content easily. This is where WordPress comes in.
52 Visual Content Marketing Statistics You Should Know in 2023
It’s amazing how fast things can change in just one year.
Why Customer Connection Matters
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy.
A Beginner’s Guide to Data Flow Diagrams
Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which habits led to success and which didn’t, they improved their efficiency and productivity.
How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.
How to Become a Content Creator: 10 Steps
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
13 Best Portable Apps in 2023
Downloading and installing software is tedious. Portable apps solve that problem. These tools run on a computer without installation.