Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).
Should your brand be on Threads? What to Consider Before Signing Up
Knowledge Centre
Learn about the latest industry trends
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
User-generated content (UGC) has become increasingly important over the past few years.
Online Advertising: All You Need to Know in 2023
There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
Gen Z Business Spotlight: Chamberlain Coffee
World events and economic conditions impact how each generation behaves as consumers and business owners.
How to Start a Podcast on Spotify for Free [+ Expert Insight]
Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.
How to Get a Google Ads Certification
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
How to Train Your ChatGPT — A Marketer’s Guide
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm.
The Best Time to Send an Email [2023 Research]
Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM – 12 PM or 12-3PM.
This isn’t a coincidence, either.
14 Ecommerce Trends to Expect in 2024
As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.
TikTok AI: I Tried Creating a TikTok Using Only AI & Here’s What Happened
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes.
As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming.
Does Your Language Help or Harm Your Professional Relationships?
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late.
81 Social Commerce Stats Marketers Should Know in 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
The Definition of Negative and Positive Feedback Loops in 200 Words or Less
Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product or workplace solutions.
Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway?
Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then?
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play?
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world.
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.
How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing.
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform.
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers.
Product Launch Checklist: How to Launch a Product, According to HubSpot’s Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO.
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service?
27 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is.