When it comes to social justice, what role do brands play?
Should Brands Address Social Issues?
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Learn about the latest industry trends
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world.
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.
How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing.
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform.
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers.
Product Launch Checklist: How to Launch a Product, According to HubSpot’s Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO.
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service?
27 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is.
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:
- Relevance
- Authority
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
What is Business Casual in 2023? Give Your Office Outfit a Gut Check
I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers.
X Creator Pay: Is X’s Ad Revenue Pay Worth it for Content Creators?
Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout.
Was it Written by AI? How You Can Tell, According to HubSpotters
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”
30 of the Best Free WordPress Blog Themes in 2023
If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I’ve chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams.
49 Essential Small Business Stats You Need to Know
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities.
How to Create a How-to Guide: 21 Tips [+Examples]
![How to Create a How-to Guide: 21 Tips [+Examples]](https://blog.hubspot.com/hubfs/Untitled%20design%20%2822%29-3.jpg)
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years.
The Best LinkedIn Articles + Expert Insights
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you’ve ever written a blog post before, you know how much time it can take.
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview?
Lifecycle Marketing: The Complete Guide
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial.