Nostalgia marketing is the advertising equivalent of comfort food.
22 Examples of Nostalgia Marketing that Make Customers Feel Good
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8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn’t you like to have that skill?
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not?
Data-Driven Decision Making (Research & Expert Tips)
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
8 Brainstorming Tools Marketers Need to Try in 2023
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut.
Take Personalized Marketing to a New Level: 14 Brand Examples
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
How to Give a Great Presentation (+ Expert Tips)
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.
12 Email Marketing Trends Marketers Should Know [According to My Inbox]
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]
Many of us have been there with the cup of noodles diet when money is tight.
How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim
While AI is a hot topic as of late, it’s been around for a long time.
How to Create a Landing Page: The Ultimate Guide
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
Page load time is a critical metric that influences your entire site’s performance.
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically.
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest?
19 Creative Pop-Up Shop Examples
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn’t always easy.
20 Email Best Practices That Actually Drive Results
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business.
16 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.
11 Skills You Need in the AI Era [Data + Tips]
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.
Should your brand be on Threads? What to Consider Before Signing Up
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
User-generated content (UGC) has become increasingly important over the past few years.
Online Advertising: All You Need to Know in 2023
There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
Gen Z Business Spotlight: Chamberlain Coffee
World events and economic conditions impact how each generation behaves as consumers and business owners.
How to Start a Podcast on Spotify for Free [+ Expert Insight]
Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.
How to Get a Google Ads Certification
Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
How to Train Your ChatGPT — A Marketer’s Guide
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm.