Learn about the latest industry trends
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies.
No one knows the saying change is the only constant in life better than a marketer.
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO?
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped.
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing.
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?”
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets.
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher.
Remember when being a “creator” was a laughable teen pastime?
Like many others, I get dozens of emails a day.
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance.
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
A car fire ignited a viral marketing moment for the Stanley brand.
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026.
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products.
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns.
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.
Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat.
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s?
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks.
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand.
Overall, newsletters are a staple in any high-performing email marketing strategy.
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally.
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
Nostalgia marketing is the advertising equivalent of comfort food.
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn’t you like to have that skill?
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.