Learn about the latest industry trends
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine.
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest.
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering.
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing.
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go.
In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, from creating your account to launching your first campaign.
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card?
It becomes clear how alike most business cards have come to look.
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all.
When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can’t be trusted with that, so process documentation is the answer. Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization.
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts.
It’s that time of the year…
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more.
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in?
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own.
Together, we cover:
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI.
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm.
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message?
In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio.
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
![A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]](https://blog.hubspot.com/hubfs/64_Small%20Business%20Marketing%20Strategy.png)
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services.
If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.
When you want to reach a global audience, turn to international PPC.
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing.
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur.
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me.
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions?
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through.
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy.
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure.
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career.