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50 Ecommerce Statistics To Know in 2024 [New Data]
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9 Sponsorship Email Examples I Love (For Your Inspiration)
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event.
AI in Digital Marketing — The Complete Guide
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing.
Professional Email Address: How to Create One in 2024 [+ Examples]
If you want to be taken seriously, a professional email address is necessary.
You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “baseballbro25@aim.com,” there’s a good chance it’ll go straight into the trash.
21 of the Best Free Google Sheets Templates for 2024
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).
41 Landing Page Design Examples to Inspire Your Own in 2024
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.
How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
10 Survey Email Examples I Love (for Your Inspiration)
I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent.
Online Marketing: The Who, What, Why, & How of Digital Marketing
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together!
How to Design a Logo [Step-by-Step Guide]
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.
39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024
For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.
TikTok Creativity Program: Is it better than the Creator Fund?
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta.
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis.
15 Email Preview Text Examples That Would Catch My Attention
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.
All floodgates burst open — my inbox quickly becomes an overflowing chaos.
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
In 2024, 43% of B2C marketers plan to increase their marketing budget.
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.
How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory.
7 Email Banner Examples I Love (For Your Inspiration)
Last week, I was drinking coffee when an email from Adidas popped up.
At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.
5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got
You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in.
15 Post-Purchase Email Examples to Inspire Your Next Campaign
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox.
How to Use WordPress: Ultimate Guide to Building a WordPress Website
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone.
25 Healthcare Email Examples and Templates I Love (For Your Inspiration)
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception.
While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value.
Diving Deep Into Technical SEO for Ecommerce (My Takeaways)
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.
How to Create Excel Charts and Graphs
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel.
What is Career Cushioning? Why You Might Want to Try It in 2024
As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er?
I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart.
Cancellation Email Examples I Love (For Your Inspiration)
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.
5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV.
Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager.
Everything You Need to Know About Webinar Marketing
Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out.
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.
I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here’s What I Got
Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.