Learn about the latest industry trends
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory.
Last week, I was drinking coffee when an email from Adidas popped up.
At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in.
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox.
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone.
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception.
While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value.
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel.
As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er?
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart.
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV.
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager.
Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out.
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.
Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.
If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript.
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).
The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.
Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.
Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential.
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.
In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year.
Creating business listings on directory websites is an easy way to improve your local SEO.
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”