Learn about the latest industry trends
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year.
Creating business listings on directory websites is an easy way to improve your local SEO.
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys.
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive.
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values.
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively.
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year.
I believe that reading sample business plans is essential when writing your own.
???? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product.
Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today.
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert.
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information.
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning the latest headlines across multiple social media channels at once.
If you’re a marketer, you cannot ignore meme culture.
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas.
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry.
![4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://blog.hubspot.com/hubfs/Untitled%20design%20%2873%29.jpg)
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral.
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.
By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand.
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases.
From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language.
![Download Now: 150+ Content Creation Templates [Free Kit]](https://no-cache.hubspot.com/cta/default/53/5478fa12-4cc3-4140-ba96-bc103eeb873e.png)
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords.
While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before?
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?”
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity.
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you.
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
![How to Collaborate with Brands as a Content Creator [Expert Tips]](https://blog.hubspot.com/hubfs/Untitled%20design%20%2865%29-1.jpg)
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
As a content creator, I’ve found the most common question other creators in my circle ask is, “How do I collaborate with brands?”
And it makes sense that it’s top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.