Learn about the latest industry trends
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries.
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game.
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success.
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024.
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization?
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.
When done right, SEO is why you can usually find exactly what you’re looking for from Google and other search engines. Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire.
I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox.
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline.
AI and startups? It just makes sense.
Last year, I finally made the switch to a Mac.
I get it, fellow marketers — sometimes, you just need the numbers.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.
One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products.
Digging in to learn about YouTube SEO?
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort.
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ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist.
Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always keeping up with the latest online happenings.
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”
There’s a lot to be learned from the Super Bowl.
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails?
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame.
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak.
As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving.
Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy.
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak.
I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.
The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful.
After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a content marketer, I see the same content marketing mistakes made across all platforms and industries. After reading, you’ll start noticing these mistakes, too.
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything.
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.