Knowledge Centre

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.

All floodgates burst open — my inbox quickly becomes an overflowing chaos.

Last week, I was drinking coffee when an email from Adidas popped up.

At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.

You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in.

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox.

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception.

While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value.

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager.

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.