Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
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Learn about the latest industry trends
16 Best Bulk Email Services for 2024
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.
The Ultimate Guide to Nonprofit Marketing in 2024
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization?
40 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.
General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read.
My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How HubSpot’s Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot’s Director of Social
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
The Best Times to Post on Social Media in 2024 [New Data]
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.
Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing.
27 Best About Us and About Me Page Examples of 2024 [+Templates]
An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them.
23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)
As a blog writer, I see good and bad blog format examples every day.
Social Media SEO: 10 Social Media Strategies to Boost SEO
Often, social media and SEO conversations happen separately.
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Science of Productivity: How to Get More Done in a Day
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.
The Ultimate Guide to Content Marketing in 2024
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience.
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance.
21 Email Newsletter Examples We Love Getting in Our Inboxes
It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.
Learn from My Mistakes: 7 Digital Course Pitfalls to Skip
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard.
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.
Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.
Creating an HTML Email: The Design Guide You Need [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)
The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared.
The Most Effective Types of Content on Social Media in 2024 [New Data]
![The Most Effective Types of Content on Social Media in 2024 [New Data]](https://blog.hubspot.com/hubfs/Copy%20of%20Featured%20Image%20Template%20Backgrounds%20%2816%29.png)
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.
Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher.
These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.
Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting.
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries.
A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game.
57 TikTok Stats to Know in 2024
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.
TikTok Business vs. Personal — How to Make the Right Choice
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success.
Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024.
How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
The Ultimate Guide to Nonprofit Marketing in 2023
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization?
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.