Learn about the latest industry trends
It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.
![How to map your ecommerce customer journey [with template]](https://blog.hubspot.com/hubfs/ecommerce-Sep-13-2023-09-08-01-7144-PM.png)
An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store.
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times.
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.
![What is a Media Kit — and How to Make One That Wows [+Examples]](https://blog.hubspot.com/hubfs/what-is-a-media-kit.png)
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.
Amazon pillows.
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform.
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs.
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… ????I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”
Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others?
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising.
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be.
A memo is the best way to share news when you have a significant update or important win within your company.
Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)
I used to roll my eyes at the word “community.” It sounded like just another marketing buzzword. But after becoming actively involved in building and maintaining online communities around brands, I realized the immense value hidden behind what I once dismissed as a mere fad.
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.
Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource.
After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal.
Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd.
I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue.
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work.
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews.
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic.
I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your email signature serves 300 billion opportunities to get that extra marketing boost.