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3 Persuasion Techniques You Should Know
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The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing.
Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right?
Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat that I hadn’t “done product marketing,” but I’d certainly marketed a product.
But the truth is those positions wouldn’t have worked out. Product marketing is a very specific branch of marketing that requires particular skills and has its own unique benefits.
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences.
How to Write an RFP for Grants – Everything You Need to Know
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.”
Boost Your Email List: 3 Easy Tactics to Expand Your Reach
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.
How to Get Started with AI as a Content Creator
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a do-it-yourself approach, many wonder if AI has a place in the creator economy.
X in 2023: A Recap of Everything Marketers & Advertisers Need to Know
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened!
7 Ways to Grow Your Email List (and Your Revenue) in 2024
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Audio AI: How AI Is Changing Podcasts, Audiobooks & More
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
15 Best Examples of Professional Goals [+Tips to Achieve Them]
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals.
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world.
11 Best Advertising Management Software for 2024
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting.
How to Sort in Excel and Keep Your Data Organized
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about keeping data tidy in Excel.
25 Tools & Resources for Conducting Market Research
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.
The Rise of Rewatch Podcasts & Nostalgia Bait
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive.
Quiet Quitting vs. Setting Healthy Boundaries: Where’s The Line?
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“.
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes.
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
PowerPoint presentations can be professional, attractive, and really help your audience remember your message.
5 Simple Ways to Improve Your Pricing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
55 Best Free Online Courses For Whatever You Want to Learn
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
The 17 Best Free Resume Builders We’ve Ever Discovered
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.
20 Best Email Newsletter Templates and 12 Resources to Use Right Now
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
How to Find, Highlight & Remove Duplicates in Google Sheets [Step-by-Step]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts.
The Best Fonts for Your Resume in 2024, According to HubSpot Recruiters
Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.
What is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role.
Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding.
#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.
Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice.
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
16 Best Bulk Email Services for 2024
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.
The Ultimate Guide to Nonprofit Marketing in 2024
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization?
40 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.