I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now.
Get Past the ATS With These Resume Templates [+ Tips]
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Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).
How to Write an Effective Communication Plan [+ Template]
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
17 of the Best Email Marketing Services in 2024
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Domino’s Goes Real Time
The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
The State of Consumer Trends in 2024 [Data from 700+ Consumers]
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.
AI Content Generators: I Tested 5 of the Best; Here’s What I Found
I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally).
How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers.
Kiss Lurk-and-Leave Goodbye: 5 Ways to Convert Your Website Traffic
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.
If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
How to Make an Advertisement: A 15-Step Guide [+Expert Tips]
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.
How to Write an Internship Cover Letter [Expert Advice & Examples]
It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.
Ecommerce Customer Journey Mapping [+ Tips & Template]
![How to map your ecommerce customer journey [with template]](https://blog.hubspot.com/hubfs/ecommerce-Sep-13-2023-09-08-01-7144-PM.png)
An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store.
The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]
I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times.
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?
14 Best Corporate Social Responsibility Examples in 2024 [+Trends]
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.
What is a Media Kit — and How to Make One That Wows [+Examples]
![What is a Media Kit — and How to Make One That Wows [+Examples]](https://blog.hubspot.com/hubfs/what-is-a-media-kit.png)
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.
How to Level Up Your Marketing Career in the AI Era (The Right Way)
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
How to Generate Leads on TikTok, According to TikTok’s Global Head of Product Partnerships
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.
How to Create an Effective Facebook Ads Strategy in 2024
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform.
30 Hidden Messages In Logos of Notable Brands
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs.
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… ????I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”
23 Best Free Personality Tests You Can Take Online in 2024
Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others?