While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey.
33 Great Landing Page Examples You’ll Want to Copy in 2024
Knowledge Centre
Learn about the latest industry trends
18 of My Favorite Sample Business Plans & Examples For Your Inspiration
I believe that reading sample business plans is essential when writing your own.
The Top Search Engines in 2024 [Including 17 Google Alternatives]
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door.
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences.
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.
The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.
27 Copywriting Examples From Businesses With Incredible Copywriters
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless.
How to Get Sponsored on Instagram [What 500+ Social Media Marketers Are Looking For]
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.
The Outside-the-Box Marketing Techniques Behind Red Bull’s $16 Billion Success
Dietrich Mateschitz, the founder of Red Bull, is one of my marketing heroes. Not only is he a brilliant business person but he is an absolute genius of marketing strategy. Here’s why.
When Is the Best Time to Post on Instagram in 2024? [Cheat Sheet]
If you want to find the best time to post on Instagram, you’re probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.
23 Best Email Newsletter Templates and 12 Resources to Use Right Now
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
SEO & AI: How These Worlds Will Collide And Cause Chaos
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I Tried Out the 8 Best Free Headline Analyzers — Here Are My Results
Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by.
52 Free Content Writing Tools That Level Up My Workflow [for Writing, Editing & Content Creation]
(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton.
These AI Tools Upped My Productivity, Here’s How
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time.
The 13 Best Free Graphic Design Software for Marketers and Beginners
When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity.
Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach.
How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression.
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO.
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature.
A 9-Step Guide to Writing an SEO Proposal [Free Template]
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author.
4 Types of Emails That Get the Most Engagement According to Marketers [+4 Emails That Fail]
As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.
How to Become a Content Creator in 2024: Steps, Tips, and Industry Truths
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs.
This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention.
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.
The 23 Best Graphic Design Portfolios I’ve Ever Seen, & How to Start Your Own
Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.