In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.
How to Prove the ROI of Community Management (According to Experts)
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Why is Community Management Important?
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.
6 Types of Online Communities Your Brand Should Consider Investing In This Year
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.
6 Community Management Trends To Know in 2024
Brands build online communities around their target audiences.
Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community.
This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
I Learned How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?
I Found the Secret to Creating a Social Media Calendar to Plan Content
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.
I Discovered How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand?
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit?
Leadership Styles: The 11 Most Common & How to I Found Mine [+ Expert Insights]
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams.
33 Great Landing Page Examples You’ll Want to Copy in 2024
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey.
18 of My Favorite Sample Business Plans & Examples For Your Inspiration
I believe that reading sample business plans is essential when writing your own.
The Top Search Engines in 2024 [Including 17 Google Alternatives]
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door.
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences.
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.
The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.
27 Copywriting Examples From Businesses With Incredible Copywriters
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless.
How to Get Sponsored on Instagram [What 500+ Social Media Marketers Are Looking For]
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.
The Outside-the-Box Marketing Techniques Behind Red Bull’s $16 Billion Success
Dietrich Mateschitz, the founder of Red Bull, is one of my marketing heroes. Not only is he a brilliant business person but he is an absolute genius of marketing strategy. Here’s why.
When Is the Best Time to Post on Instagram in 2024? [Cheat Sheet]
If you want to find the best time to post on Instagram, you’re probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.
23 Best Email Newsletter Templates and 12 Resources to Use Right Now
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
SEO & AI: How These Worlds Will Collide And Cause Chaos
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I Tried Out the 8 Best Free Headline Analyzers — Here Are My Results
Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by.
52 Free Content Writing Tools That Level Up My Workflow [for Writing, Editing & Content Creation]
(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton.
These AI Tools Upped My Productivity, Here’s How
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time.
The 13 Best Free Graphic Design Software for Marketers and Beginners
When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity.