Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author.
A 9-Step Guide to Writing an SEO Proposal [Free Template]
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Learn about the latest industry trends
4 Types of Emails That Get the Most Engagement According to Marketers [+4 Emails That Fail]
As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.
How to Become a Content Creator in 2024: Steps, Tips, and Industry Truths
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs.
This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention.
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.
The 23 Best Graphic Design Portfolios I’ve Ever Seen, & How to Start Your Own
Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.
Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now.
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).
How to Write an Effective Communication Plan [+ Template]
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
17 of the Best Email Marketing Services in 2024
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Domino’s Goes Real Time
The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
The State of Consumer Trends in 2024 [Data from 700+ Consumers]
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.
AI Content Generators: I Tested 5 of the Best; Here’s What I Found
I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally).
How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers.
Kiss Lurk-and-Leave Goodbye: 5 Ways to Convert Your Website Traffic
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.
If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
How to Make an Advertisement: A 15-Step Guide [+Expert Tips]
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.
How to Write an Internship Cover Letter [Expert Advice & Examples]
It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.
Ecommerce Customer Journey Mapping [+ Tips & Template]
![How to map your ecommerce customer journey [with template]](https://blog.hubspot.com/hubfs/ecommerce-Sep-13-2023-09-08-01-7144-PM.png)
An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store.
The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]
I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times.
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?
14 Best Corporate Social Responsibility Examples in 2024 [+Trends]
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.
What is a Media Kit — and How to Make One That Wows [+Examples]
![What is a Media Kit — and How to Make One That Wows [+Examples]](https://blog.hubspot.com/hubfs/what-is-a-media-kit.png)
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.