Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
8 Copywriting Hacks Backed By Science
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Learn about the latest industry trends
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.
13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos.
How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”
The Ultimate List of 100 Marketing Quotes for Digital Inspiration
Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.
Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges.
The 6 Steps I Use to Create Five-Year Plans I Can Actually Stick To [+ Expert Tips]
As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything.
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address.
Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How I (Easily) Make Perfect Content Calendars in Google Sheets
I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets.
The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”
I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.
How Video Consumption Is Changing in 2024 [New Research]
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
How to Use Medium: What I Learned from Writing, Publishing & Promoting on the Platform
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.
How to Get More Followers on Instagram: 17 Ways to Your First (or Next) 1000
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.
Social Media Calendar Template: The 10 Best for Marketers [Free Templates]
Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland.
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP
When considering who to learn from in the marketing space, one brand stands out: Liquid Death.
How to Deliver Customer Experiences That Increase Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates.
Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?
The Best Free Business Budget Templates in 2024
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent.
ChatGPT for SEO: Everything We Know So Far
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).
How to Hire a Community Manager
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.
Community Management vs Social Media Management: What’s the Difference?
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.
7 Community Management Examples To Learn From
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them.
HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”
In-House vs. Outsourced Community Management: What You Need to Know
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.