Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
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Gen Z, AI, and the Power of Creator Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant.
The Beginner’s Guide to the Competitive Matrix [+ Templates]
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.
Top Shopping Trends of 2024 & How They’ve Changed [New Data]
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
What Jobs Will AI Replace & Which Are Safe in 2024 [+ Data]
Is AI taking over jobs in 2024?
How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.
AI Email Marketing: How to Use It Effectively [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.
8 Best AI Video Editing Tools to Use in 2024
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it.
How Wistia earned absurd growth with two-pizza teams
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.
13 Best Free (& Private) Email Accounts & Service Providers for 2024
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address?
49 Call-to-Action Examples You Can’t Help But Click
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy?
The 20 Best Marketing Automation Tools Available to You
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.
Web Analytics 101: The Beginner’s Guide That I Live By
One of my favorite things to do on my personal website is to dig into web analytics.
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).
What is Digital Marketing: Everything You Need to Know
As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together!
How to Use Google’s AI Overviews for Search
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had.
Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing
In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.”
4 Clever Olympics Marketing Campaigns [+Top Takeaways]
![4 Clever Olympics Marketing Campaigns [+Top Takeaways]](https://knowledge.hubspot.com/hubfs/best-olympic-marketing-campaigns-1-20240809-9542066.webp)
Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
![The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://www.hubspot.com/hubfs/evolution-of-search-1-20240809-1367247-1.webp)
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug.
How The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails.
Not 44,000 total. 44,000 more.
“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
17 Best AI SEO Tools & How to Use AI in 2024 [New Data]
When I first considered different AI SEO tools to try, I was overwhelmed by the options available.
8 Copywriting Hacks Backed By Science
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.
13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos.
How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”
The Ultimate List of 100 Marketing Quotes for Digital Inspiration
Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.
Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges.
