Knowledge Centre

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.

To use ChatGPT or not to use ChatGPT? Is that really the question anymore?

Marketing is undergoing some major changes at the hands of AI.

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.

Is AI taking over jobs in 2024?

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.