April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).
You’re Not The Hero — Your Customer Is
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The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]
More companies than ever are using Instagram for business — over 200 million businesses, to be exact.
Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.
Relationship Cultivation Strategies: 3 Ways to Build Event Connections
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.
The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
Visual Storytelling: 10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap.
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.
Market Size: The Two Best Methods for Market Sizing Your Business, Plus Expert Tips
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask.
How to Build a Detailed Business Plan That Stands Out [Free Template]
When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out.
How to Use AI Personalization Tactics to Scale Marketing Growth
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch?
The Ultimate Guide to RFPs — All The Tips I Learned From Experts
This is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process.
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.
The Fastest Growing Social Media Platforms of 2024 [New Data]
Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z?
22 Best Free Marketing & Sales Templates for Microsoft Excel
In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not.
The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products.
So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it.
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Best Social Media Platforms for Video Content in 2024 [Consumer Data]
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there.
41 Instagram Features, Hacks, & Tips Everyone Should Know About
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game.
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron.
What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]
To be candid, I have a love-hate relationship with social media.
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them.
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
60+ Core Company Values That Will Shape Your Culture & Inspire Your Employees
No matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring me the most joy — my loved ones, exercise, travel, a glass of Pinot Noir, or my parents’ home-cooked food.
9 Simple Ways to Write a Good Introduction Sentence
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.