B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027.
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
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Learn about the latest industry trends
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents.
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on.
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket.
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city.
A Deep Dive Into Concept Maps: What They Are and How to Use Them
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience.
The Power of Silence in Negotiation
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Story Curve: How to Use Storytelling Techniques for Your Marketing
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters.
I Discovered 9 Experts Tips for Creating a How-To Guide [+ Examples]
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides.
How Often to Post on Social Media for Business? A HubSpot Experiment
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?
How to Generate Video Scripts With AI
I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page.
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
What Is Content Writing? Plus 15 Tips to Take Your Content to the Next Level
Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someone in the industry for about 12 years, I can say she was right to be a little lost.
How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
Marketers are often asked to do more with less. I’ve been there too.
9 Best AI Marketing Bots I Use at Work in 2024
As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots.
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security.
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.
I Tested 7 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago.
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
How to Create a Great Social Media Strategy in 2025 (+ New Data)
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.
How to Thrive as an Immigrant in Tech: Tips for Your Job Search
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I Tried Creating a YouTube Channel Using Only AI
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.
Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network.
13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
Creating videos for Instagram has to be one of my favorite marketing tasks.
The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others.