I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos.
How Much Does an Explainer Video Actually Cost? [New Data]
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I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true!
How to Create a Social Media Report in 7 Simple Steps [+ Free Templates]
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses.
The 18 Best Abandoned Cart Emails To Win Back Customers
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing.
Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more.
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times.
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025.
Viral Video Marketing: 9 of My Favorite Viral Marketing Videos
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content.
How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better.
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.”
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was.
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies.
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things.
How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook.
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.
The Top 27 AI Marketing Tools
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them spend less time on manual tasks and more time connecting with customers.
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.
Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.
Lingering Questions: What Marketing Masters Want to Ask Each Other
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.
5 Marketing Experts Predict The Top Trends We’ll See in 2025
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”
Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing.
40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess.
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.
The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.
How Brands Are Investing in Video Marketing on a Budget [2024 Data]
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress).