Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.
The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits
Knowledge Centre
Learn about the latest industry trends
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits.
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]
As a marketer, my professional bio is the best way to, well, market myself.
How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful insights and a positive opinion about that person and the brand they represent.
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.
How to Build a Marketing Funnel With AI [+Step-by-Step Guide]
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest.
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce.
How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Funny, Clever, Cool: Best Instagram Captions for Life & Business
Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions.
How to Make a Promotional Video (Budget-Friendly Tips)
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards.
How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen.
Reddit Stats and Facts to Know in 2025
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year.
The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn’t too long ago that we weren’t collaborating much across Marketing.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test.
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day.
Jaguar’s Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.
Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take.
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great.
Your Content Marketing Budget: Balancing Investment, Engagement, and ROI
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.
How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.
A Step-by-Step Guide to How I Do Content Research
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.
Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals.
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.
Could TikTok Be Banned… Today?
What we know right now:
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark.
How to Do PR: The Ultimate Guide to Public Relations in 2025
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer.