I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin.
A Roundup of Case Study Examples Every Marketer Should See
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The 7 Principles of Conversion-Centered Landing Page Design
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up?
The Most Common Leadership Styles & How I Found Mine [Expert Insights]
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance.
PowerPoint Tips to Present Like a Pro [Expert Advice & Free Templates]
If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day.
How to Create a QR Code in 5 Easy Steps
A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu before ordering. Now, every time I dine out, I’m handed a table tent instructing me to scan a QR code with my phone to browse the menu.
I Tested Different Social Media Content Calendar Tools — Here’s How They Performed
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions.
The Different Types of Marketing & What Your Brand Should Invest In
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO.
How I Repost on Instagram: Ways to Reshare Content From Other Users
I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own.
Which LLM Should You Use for Your Business? [Pros and Cons]
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI
Why Keyword Intent Matters & How It Leads to Higher Search Rankings
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.
The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits.
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]
As a marketer, my professional bio is the best way to, well, market myself.
How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful insights and a positive opinion about that person and the brand they represent.
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.
How to Build a Marketing Funnel With AI [+Step-by-Step Guide]
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest.
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce.
How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Funny, Clever, Cool: Best Instagram Captions for Life & Business
Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions.
How to Make a Promotional Video (Budget-Friendly Tips)
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards.
How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen.
Reddit Stats and Facts to Know in 2025
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year.
The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn’t too long ago that we weren’t collaborating much across Marketing.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test.
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day.
Jaguar’s Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.
Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).