I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years.
The 6 Best Content Planning Software — Experts Explain Their Top Choice
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Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge.
7 Essential Landing Page Elements You Need to Have
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled.
45 Video Marketing Statistics for 2025 [New Data]
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content.
How to Create a Stakeholder Map for Seamless Project Tracking
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities.
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search.
Lead Generation Strategies to Start Attracting Business Leads the Inbound Way
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone rings mid-meal, and, let’s face it, those calls never seem to connect with real leads because I’m almost never interested in what they’re selling.
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.
CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles.
TikTok Strategy for Brands: Expert Tips
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger.
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant.
Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration.
‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy.
It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing.
TikTok Content Trends to Watch in 2025: What’s Next for Creators? [Expert Insights]
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral.
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.
A Roundup of Case Study Examples Every Marketer Should See
I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin.
The 7 Principles of Conversion-Centered Landing Page Design
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up?
The Most Common Leadership Styles & How I Found Mine [Expert Insights]
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance.
PowerPoint Tips to Present Like a Pro [Expert Advice & Free Templates]
If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day.
How to Create a QR Code in 5 Easy Steps
A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu before ordering. Now, every time I dine out, I’m handed a table tent instructing me to scan a QR code with my phone to browse the menu.
I Tested Different Social Media Content Calendar Tools — Here’s How They Performed
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions.
The Different Types of Marketing & What Your Brand Should Invest In
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO.
How I Repost on Instagram: Ways to Reshare Content From Other Users
I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own.
Which LLM Should You Use for Your Business? [Pros and Cons]
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI
Why Keyword Intent Matters & How It Leads to Higher Search Rankings
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.
The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits.
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]
As a marketer, my professional bio is the best way to, well, market myself.
How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful insights and a positive opinion about that person and the brand they represent.
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.
How to Build a Marketing Funnel With AI [+Step-by-Step Guide]
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest.