A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog.
Why your startup needs a content strategy (& how to build one that scales)
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How to work from home: Simple strategies for staying productive
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.
15 AI tools to streamline your social media strategy
It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI tools aimed at social media are stepping in to do some of the heavy lifting.
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.
How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform.
28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard.
The pattern of excitement, overpromising, and then reality isn’t relegated to the movies. Because I’m a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy.
But in 2025, that won’t fly.
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even existed.
The Future of SEO: How People Will Get Their Questions Answered in 2+ Years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things are changing, and I’m preparing for many major shifts over the next few years regarding AI and the future of SEO.
How AI Will Impact Advertising, According to Top Marketing Executives [New Data]
AI is gaining traction in every industry and advertising is no different.
Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country.
The Best AI Search Engines to Try
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them.
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun.
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool.
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party.
There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party.
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn.
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be?
The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry.
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds.
30+ Small Business Marketing Ideas to Jumpstart Your Strategy
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out when you’re short on time, budget, or a full-time marketing team.
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.
The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with the latter, you could get left behind.
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance?
LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact.
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map.
The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers
January 18th, 2025, was a dark day for many in the United States.
TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves.
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are.