Learn about the latest industry trends
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links.
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf.
Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn.
Meta houses three huge social media platforms, each offering their own benefits and drawbacks.
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive.
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story.
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together.
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them.
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers’ own words and pain points in our messaging. This resonated deeply and led to increased reply rates and conversions.
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing. Brands have the opportunity to tell stories in creative formats that can win our attention.
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but conversions were almost nonexistent.
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5.
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing.
Imagine trying to describe a giraffe to someone whose never seen one.
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their marketing strategies.
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land.
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end.
Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward off campaign scope creep and nail those important deadlines.
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes.
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your ideas into a visual reality.
Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates.
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast.
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people.
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies.
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit.
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.