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Pinterest is social media’s rising star — and now has the traffic stats to prove it.
The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.
Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.
Facebook reigns king of referrals, accounting for more than one-quarter (26.4%) of traffic, 4.3% of which comes from Facebook Mobile. After Pinterest, Facebook is experiencing the most referral growth, gaining almost one percentage point in December.
YouTube also saw more referral traffic in January than December, rising from 0.98% to 1.05%. Shareaholic suggests the Sh*t Girls Say meme may explain this increase in referrals.
Despite the increased integration of Google+ into Google products, the social network lost some referral traffic in January, falling from 0.24% of referrals to 0.22%. Google — encompassing search, news, images and Gmail — also saw its referral traffic decline from 3.69% to 3.62% in the past month.
Given Pinterest’s monster growth, who do you think can benefit most from the social network, brands, news sources or someone else? Let us know who you think will win big with the rise of Pinterest.