• 5 Winning Strategies for Using Human-Driven Lead Nurturing

    5 Winning Strategies for Using Human-Driven Lead Nurturing,

    Lead nurturing requires a human touch.

    According to MarketingSherpa, “79% of marketing leads never convert into sales [and] ...

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  • Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing

    Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing,

    As online marketers, we all have great web metrics at our fingertips….or do we?

    Using hard facts ...

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  • We Just Made Five Big Improvements To The Kissmetrics People Search

    We Just Made Five Big Improvements To The Kissmetrics People Search,

    The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that ...

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  • B2B and Content Personalization: Where We Are, Where We’re Heading

    B2B and Content Personalization: Where We Are, Where We’re Heading,

    For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just f...

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  • How Email Segmentation Sustains Customer Loyalty

    How Email Segmentation Sustains Customer Loyalty,

    Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns.

    Targeted messages grab ...

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  • 7 Outstanding Ways to Use Salesforce to Boost Customer Retention

    7 Outstanding Ways to Use Salesforce to Boost Customer Retention,

    You’ve done your research and finally decided that Salesforce fits your business needs. You’ve drawn visitors to your w...

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  • Call Tracking: A Key Component in Campaign Marketing Analytics

    Call Tracking: A Key Component in Campaign Marketing Analytics,

    It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. You know all about Kiss...

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  • The Ultimate Guide To Google AdWords Campaign Management

    The Ultimate Guide To Google AdWords Campaign Management,

    “No plan survives contact with the enemy” – Helmuth von Moltke

    Moltke, a German military ...

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  • How “Small Data” Is Changing the Way We Market to Customers

    How “Small Data” Is Changing the Way We Market to Customers,

    One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We...

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  • How to Perfect Your Customer Journey Maps to Increase Conversions

    How to Perfect Your Customer Journey Maps to Increase Conversions,

    Want more conversions?

    Increase the quality of your consumer interactions.

    Salesforce reports that “86% of se...

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  • 3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle

    3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle,

    So you’ve launched an inbound campaign and started to attract good leads. That’s great, but it’s just the start. N...

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  • Level Up Your Web Analytics with Customer Data

    Level Up Your Web Analytics with Customer Data,

    Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate ...

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