• 5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

    5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over,

    Output is seductive. It feels great to crank out lots of content and call your strategy a success.

    But prolific d...

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  • The Biggest Mistake Most Companies Make During a Website Redesign (And How to Fix It)

    The Biggest Mistake Most Companies Make During a Website Redesign (And How to Fix It),

    Let’s get straight to the point. A website redesign is no small undertaking. Every team, from developers...

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  • Effective SEO for All Stages of the Conversion Funnel

    Effective SEO for All Stages of the Conversion Funnel,

    In 2013, the data scientists at Wolfgang Digital set out to answer one of digital marketing’s greatest questions: What is the average co...

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  • 10 Quick and Easy Email Marketing Segmentation Strategies to Try Today

    10 Quick and Easy Email Marketing Segmentation Strategies to Try Today,

    Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user d...

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  • How Emotional Targeting Converts More Leads

    How Emotional Targeting Converts More Leads,

    A study found “that websites with a stronger emotional impact produced a greater intent to buy.”

    Appealing to your audience’s e...

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  • Building a CTA Button Your Leads Can’t Help But Click

    Building a CTA Button Your Leads Can’t Help But Click,

    It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask ...

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  • How to Idiot Proof Your Ad Campaigns

    How to Idiot Proof Your Ad Campaigns,

    Marketing promotion sucks when you treat people the same.

    That goes for conversions, and it goes for advertising too.

    But the minute things start...

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  • A Step-by-Step Guide for Determining Keywords to Bid On

    A Step-by-Step Guide for Determining Keywords to Bid On,

    When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and ...

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  • 5 Neuroscience Secrets to a Better Customer Acquisition Engine

    5 Neuroscience Secrets to a Better Customer Acquisition Engine,

    Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these n...

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  • How to Create Urgency to Fuel E-Commerce Sales

    How to Create Urgency to Fuel E-Commerce Sales,

    Swift action.

    Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation.

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  • 5 Steps to Building a Cart Recovery Email Strategy That Will Increase Your Conversions

    5 Steps to Building a Cart Recovery Email Strategy That Will Increase Your Conversions,

    For an e-commerce business, shopping cart abandonment is the most common and most inevitable scenario. A Baym...

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  • 5 Killer Conversion Optimization Techniques That Improve Your Rankings

    5 Killer Conversion Optimization Techniques That Improve Your Rankings,

    Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function. <...

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