• Using the Kissmetrics Power Report to Answer Tough Marketing Questions

    Using the Kissmetrics Power Report to Answer Tough Marketing Questions,

    Have you ever had the feeling that you have no idea why you need to include a certain marketing program in your plan other th...

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  • Account-Based Marketing: Past, Present, and Future

    Account-Based Marketing: Past, Present, and Future,

    “Don’t count the people you reach; reach the people that count.” – David Ogilvy

    If you&rs...

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  • The Real Role Your Homepage Plays In The Conversion Process

    The Real Role Your Homepage Plays In The Conversion Process,

    What do you think about these true stories? After 6 months of hard work one of my clients took a deep breath and click! They pu...

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  • 7 Insightful Questions to Boost Your Conversions

    7 Insightful Questions to Boost Your Conversions,

    The eCommerce marketplace is competitive.

    And every SaaS wants to be seen and heard by potential consumers.

    However, what if I told ...

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  • How to Close Leads That Come in Through Cold Email Pitches and Advertising

    How to Close Leads That Come in Through Cold Email Pitches and Advertising,

    Leads from outbound marketing (email prospecting and paid ads) are flowing, CPAs are dropping, lead quality is improving,...

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  • Our Latest A/B Test: Content vs. Form as Ali vs. Foreman

    Our Latest A/B Test: Content vs. Form as Ali vs. Foreman,

    We used to argue whether content was the heavyweight of the marketing, but given all the different contenders at a marketer’s disposa...

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  • 6 Last-Minute Tips for Mobile Marketers Ahead of the Holiday Shopping Rush

    6 Last-Minute Tips for Mobile Marketers Ahead of the Holiday Shopping Rush,

    Black Friday and Cyber Monday have passed and with them (yet another) realization just how mature mobile commerce is. In ...

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  • How to Amplify Your Mobile Marketing Message in a Crowded Holiday Shopping Season

    How to Amplify Your Mobile Marketing Message in a Crowded Holiday Shopping Season,

    If you’ve been putting off optimizing your website and messages for mobile because you want to wait and see ...

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  • Keep ‘Em Coming Back: 3 UX Tweaks to Increase Repeat Purchases

    Keep ‘Em Coming Back: 3 UX Tweaks to Increase Repeat Purchases,

    The UX design of your store is probably why you aren’t getting any sales.

    Most people coming to your online store are ...

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  • Unlock Your Ad’s Conversions & Audience Easily with Facebook Pixel

    Unlock Your Ad’s Conversions & Audience Easily with Facebook Pixel,

    Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result o...

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  • 7 Effective Strategies for Applying Agile Marketing Principles to Your Content Campaigns

    7 Effective Strategies for Applying Agile Marketing Principles to Your Content Campaigns,

    The early bird, we’re always told, gets the worm.

    The internet moves quickly, with new memes a...

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  • Share Raw Data Across Teams with Scheduled Data Exports

    Share Raw Data Across Teams with Scheduled Data Exports,

    If you’re building a data-driven culture or already are data-driven (hi-five!), you’re probably looking at the same reports freq...

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