• The Little-Known Metrics Your SaaS Company Should Be Measuring (But Probably Isn’t)

    The Little-Known Metrics Your SaaS Company Should Be Measuring (But Probably Isn’t),

    When it comes to SaaS metrics, you’re well-acquainted with all the usual ones: churn, revenue per custom...

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  • Does SMS Have a Role in E-Commerce Customer Acquisition?

    Does SMS Have a Role in E-Commerce Customer Acquisition?,

    Bohemian Guitars is a company that sells guitars made of oil cans. This unconventional design was born in a basement and within a few years...

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  • Infographic: Click-to-Call Commerce

    Infographic: Click-to-Call Commerce,

    Mobile devices are causing a huge upward trend. And advertisers are noticing.

    BIA/Kelsey predicts that the annual number of mobile phone calls to busine...

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  • How Community Outreach Can Boost Customer Acquisition & Retention

    How Community Outreach Can Boost Customer Acquisition & Retention,

    Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sust...

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  • The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It)

    The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It),

    “Why did we hire you?”

    This is one of the last questions a marketer wants to hear from their bo...

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  • 3 Shortcuts to Double Customer Acquisition in Record Time

    3 Shortcuts to Double Customer Acquisition in Record Time,

    In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a w...

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  • How to Increase Your Mobile App Installs With A/B Testing – Part II: Tools Evolution

    How to Increase Your Mobile App Installs With A/B Testing – Part II: Tools Evolution,

    This is a continuation from a previous post on increasing mobile app sales with A/B testing.

    ...

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  • Understanding The Great Analytics Gap (and What to Do About It)

    Understanding The Great Analytics Gap (and What to Do About It),

    Analytics. It’s at the heart of every conversion optimization strategy and online business decision we make. But some studies ...

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  • 5 Noteworthy Ways to Increase Engagement for Your YouTube Videos (Infographic)

    5 Noteworthy Ways to Increase Engagement for Your YouTube Videos (Infographic),

    You may have mastered every trick in the book to drive millions of viewers to your YouTube channel. If so, it’s...

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  • 20 Tools and 16 Browser Extensions to Add to Your Arsenal for 2016

    20 Tools and 16 Browser Extensions to Add to Your Arsenal for 2016,

    Albert Einstein once said:

    “Genius is the ability to focus on one particular thing for a long time witho...

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  • 7 Ways to Get The Sales Team to Use Your Marketing Content

    7 Ways to Get The Sales Team to Use Your Marketing Content,

    The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, e...

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  • More Trial Users Is Not The Answer For Your Startup’s Growth

    More Trial Users Is Not The Answer For Your Startup’s Growth,

    As a startup, you’re not just tight on budget.

    You have to get users as fast as possible.

    Marketers are often und...

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