• The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

    The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy,

    It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incre...

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  • How to Retarget the Middle of the Funnel in an Increasingly Form-less World

    How to Retarget the Middle of the Funnel in an Increasingly Form-less World,

    Remember the good old days?

    The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your pa...

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  • 7 Simple But Powerful Ways to Lower SaaS Customer Churn

    7 Simple But Powerful Ways to Lower SaaS Customer Churn,

    If you’re like most SaaS managers, you’re committed to running and growing your business.

    But to do that, you need to ens...

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  • The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)

    The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It),

    Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting...

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  • What is Kissmetrics Campaigns?

    What is Kissmetrics Campaigns?,

    A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation.

    Customer Engagement Automation (C...

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  • Getting Started with Behavioral Email Marketing

    Getting Started with Behavioral Email Marketing,

    When sending out automated emails to your list, how personalized are they?

    I’m not talking about things like $firstname, o...

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  • When ‘Fear’ Works & When it Backfires

    When ‘Fear’ Works & When it Backfires,

    Fear works.

    Except for when it doesn’t.

    There’s no better way to force prospects to pay attention than by striking the f...

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  • How Data Helps Influence Reluctant Buyers

    How Data Helps Influence Reluctant Buyers,

    Yes, maybe, or no.

    For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...

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  • How to Create Your First Kissmetrics Campaign

    How to Create Your First Kissmetrics Campaign,

    With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. I...

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  • Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

    Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It),

    Have you ever tried to take apart a high-end file cabinet?<...

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  • 5 Customer Activation Emails to Add to Your Funnel

    5 Customer Activation Emails to Add to Your Funnel,

    If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” ...

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  • How to Run a Cohort Analysis in Google Analytics

    How to Run a Cohort Analysis in Google Analytics,

    Traffic and page views are nice.

    But they’re limited. In a few ways.

    Site wide traffic looks nice on a blog post or meeting wit...

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