8 Overlooked Mobile Design Best Practices You Need to Implement,
93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be see...READ MORE
How to Hack Retention Rate and Get Customers to Stick Around,
It’s like interviewing for a job and getting to the last stage of the interviews — just to realize i...READ MORE
6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead),
You know all of those metrics you track?
They’re probably worthless.
I’m not sayin...READ MORE
Podcasts: Your Next Great Marketing Channel, Or Just a Fad?,
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars?
How a...READ MORE
What Facebook Watch Will Mean for Marketers,
It was only a matter of time.
Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.
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How to Build a Lead Magnet Into Your Product to Fuel Growth,
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment....READ MORE
How to Map Behavioral Metrics Into Your Key Business Drivers,
Digital marketing is a blessing to marketers because of the wealth of data it provides.
Online marketers can analyze and dissect...READ MORE
Why Segmentation is Vital to Your Marketing Success,
When I say “segmentation” with regards to marketing, what comes to mind for you?
Chances are, you immediately think of email ...READ MORE
5 Lies You Tell Yourself About Your Analytics (And How to Fix It),
Consulting data is good.
But being a slave to data is not.
There is such a thing as being too data-obsessed. Confirm...READ MORE
Drill Down Into Key Segments to Understand and Improve Your Funnel,
The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning,...READ MORE
Scaling Engagement: 5 Strategies to Connect With More Customers,
There’s 24 hours in a day.
With customer engagement as your priority, it can seem like an impossible feat to connect wi...READ MORE