• Why Customer Empowerment Is the Key to Great Retention Rates

    Why Customer Empowerment Is the Key to Great Retention Rates,

    It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever.

    According to t...

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  • How Pandora Uses Data to Improve Its Service and Music Stations

    How Pandora Uses Data to Improve Its Service and Music Stations,

    When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Pro...

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  • 6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

    6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs,

    A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people acro...

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  • Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

    Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring,

    You’re tracking the big stuff.

    The ‘macro conversions’ like form submiss...

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  • Introducing Customer Engagement Automation by Kissmetrics

    Introducing Customer Engagement Automation by Kissmetrics,

    We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We...

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  • How 4 Major Retailers are Using Big Data

    How 4 Major Retailers are Using Big Data,

    When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazo...

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  • How Visual Cues Can Help Lift Conversions

    How Visual Cues Can Help Lift Conversions,

    It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits ca...

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  • The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

    The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition,

    There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers ta...

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  • 7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis

    7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis,

    With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most ...

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  • 5 Data-Driven Strategies to Earn Sales in a Saturated Market

    5 Data-Driven Strategies to Earn Sales in a Saturated Market,

    You’re not alone.

    In a saturated market, your e-commerce business is constantly competing to distinguish itself from other...

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  • How to Manufacture Urgency to Blow through Conversion Roadblocks

    How to Manufacture Urgency to Blow through Conversion Roadblocks,

    We don’t need things.

    We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when...

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  • How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

    How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching,

    With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s...

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