3 Reasons Your AdWords Traffic Is Not Qualified,
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platfo...READ MORE
Before Your Next Product Launch, Try These 5 Engagement Strategies,
The big day is approaching!
Yes, you’re about to launch your first (or maybe fifth) product. You want the experience...READ MORE
How to Use Customer Feedback Loops to Reduce Churn,
Churn is a fascinating thing.
When users keep coming back month after month, it helps you grow your business rapidly and it makes you a ve...READ MORE
Getting Started with Automated Email Marketing,
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do...READ MORE
Why Your Ads Should Look 100 Years Old,
Think ‘lead magnet’ ads are new-age?
Free opt-in ad campaigns like that have been around for almost a century.... READ MORE
How to Drive New Feature Adoption with Kissmetrics,
When you launch a new feature, you can put adoption (or lack thereof) in four categories:
Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them,
When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ...READ MORE
How to Track Conversions in Google Analytics,
Visits and pageviews are nice.
But conversions are all that matter at the end of the day.
The trouble, of course, is that these don&rsquo...READ MORE
6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention,
Growing a wildly successful software as a service (SaaS) business is a game of numbers.
More new customers than canceling c...READ MORE
Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them,
Are you annoying your customers?
Inundating your audience with multiple messages at inconvenie...READ MORE
What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition,
Spearmint LOVE started off as a baby clothes blog less than five years ago.
Founder Shari Lott had alrea...READ MORE
Activity Report: Drill Down to See What is Actually Happening With Your Site or Product,
A part of using analytics is knowing what user behavior is driving what action. Most tools only give you sur...READ MORE