• The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests

    The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests,

    It’s hard to argue that split testing (also know as A/B testing) is changing the face of marketing. According to Unb...

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  • How to Turn Online Marketing Leads into Online Marketing Sales

    How to Turn Online Marketing Leads into Online Marketing Sales,

    If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified le...

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  • How Personalization Can Help You Close Leads and Win Customers (with Examples)

    How Personalization Can Help You Close Leads and Win Customers (with Examples),

    Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing ha...

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  • Starting from Zero? A Customer Acquisition Playbook for New Websites

    Starting from Zero? A Customer Acquisition Playbook for New Websites,

    Every new ideas begins with a new domain name.

    And with every new domain name, comes hundreds of problems.

    Hostin...

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  • Why Churn Isn’t Always a Bad Thing

    Why Churn Isn’t Always a Bad Thing,

    You love your customers.

    So, when they decide not to renew, it affects your SaaS business. It takes a lot of resources to acquire new buyers.

    But...

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  • The Secret Formula Of A 13.11X ROI Google AdWords Campaign

    The Secret Formula Of A 13.11X ROI Google AdWords Campaign,

    Do you want your AdWords account to do more than just get you some clicks?

    Do you want people who are searching for your product a...

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  • Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

    Step-By-Step Scaling: How and When to Grow Your PPC Campaigns,

    Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they...

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  • How to Grind Customer Acquisition to a Halt with these Conversion Killing Design Trends

    How to Grind Customer Acquisition to a Halt with these Conversion Killing Design Trends,

    QR codes are largely pointless.

    The concept is decent. But the execution is flawed.

    Think abou...

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  • How to Use Qualitative Research to Expand on Your Marketing Personas

    How to Use Qualitative Research to Expand on Your Marketing Personas,

    The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture abo...

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  • Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy

    Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy,

    Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customer...

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  • 5 Ways to Maximize Audience Engagement with a Single Word: Easy

    5 Ways to Maximize Audience Engagement with a Single Word: Easy,

    Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually...

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  • 9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money)

    9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money),

    There are few marketing practices more misunderstood than conversion rate optimization.

    Some businesses s...

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