• How to Structure Content Marketing Campaigns That Actually Increase Demand

    How to Structure Content Marketing Campaigns That Actually Increase Demand,

    We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all ...

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  • Analytics Anxiety? Never Again with this Simple Framework

    Analytics Anxiety? Never Again with this Simple Framework,

    Pouring over big data isn’t the goal.

    Instead, analytics are supposed to give us a way to find out...

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  • Getting the Pulse of Your Marketing Efforts by Rethinking Your Metrics

    Getting the Pulse of Your Marketing Efforts by Rethinking Your Metrics,

    In the fast-paced world of modern marketing, it’s often difficult to decide which kind of projects deserve the most amo...

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  • Are Loyalty Programs Worth it for E-Commerce Websites?

    Are Loyalty Programs Worth it for E-Commerce Websites?,

    Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these ...

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  • How Customer Research Solves B2B Churn

    How Customer Research Solves B2B Churn,

    Why are your customers leaving?

    Some SaaS companies have no clue. Yet, the solution is staring them right in the face.

    Customer research is an ...

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  • Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement

    Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement,

    To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly t...

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  • Why A/B Testing Can Be a Waste of Time (And What to Do Instead)

    Why A/B Testing Can Be a Waste of Time (And What to Do Instead),

    A/B testing is useful. To a point.

    For you?

    Probably useless.

    Here’s why, and what you should do instead....

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  • Split Testing Your Content Marketing Campaigns: How and Why To Do It

    Split Testing Your Content Marketing Campaigns: How and Why To Do It,

    How much do you know about split testing?

    Chances are, you’re familiar with its role in helping to boost the conv...

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  • What High Performing Sales and Marketing Professionals Do Differently (And What You Can Learn From Them)

    What High Performing Sales and Marketing Professionals Do Differently (And What You Can Learn From Them),

    Salesforce.com recently released their 2016 State of Marketing report, filled with valuable...

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  • 5 Unlikely Obstacles Hindering SaaS Conversions

    5 Unlikely Obstacles Hindering SaaS Conversions,

    Want more conversions?

    Well, it’s possible.

    However, the first step is realizing that conversions are people. And those individu...

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  • Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base

    Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base,

    Churn. Lost deals.

    Those are dreaded words at any stage of the company. For a very early stage company, these events...

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  • How to Create a Winning A/B Testing Strategy

    How to Create a Winning A/B Testing Strategy,

    Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve ...

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