• Why You Should Be Turning Social Proof Into Sales

    Why You Should Be Turning Social Proof Into Sales,

    We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely ...

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  • How to Create Value in Competitive B2B Markets

    How to Create Value in Competitive B2B Markets,

    When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form o...

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  • Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

    Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will),

    You are an AdWords savant.

    Revenue’s through the roof.

    Peeps search. Click. Browse. Buy. R...

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  • Announcing the Updated Kissmetrics Funnel Report

    Announcing the Updated Kissmetrics Funnel Report,

    The Kissmetrics Funnel Report is our most popular report, and for good reason.

    Seeing where potential customers drop off and segmenting traf...

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  • How Analytics Is Transforming Customer Loyalty Programs

    How Analytics Is Transforming Customer Loyalty Programs,

    Customer loyalty programs are crucial.

    The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.

    ...

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  • How to Add Real-Time Communication to Your Existing Marketing Stack

    How to Add Real-Time Communication to Your Existing Marketing Stack,

    Let’s think back to the early days of social media for a moment, and how it impacted our marketing.

    Not only did it...

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  • A/B Testing vs Multiple Variant Testing: And the Winner Is…?

    A/B Testing vs Multiple Variant Testing: And the Winner Is…?,

    During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds.

    H...

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  • What is Data Quality and How Do You Measure It for Best Results?

    What is Data Quality and How Do You Measure It for Best Results?,

    We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding o...

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  • What Makes B2B Content Remarkable for Buyers?

    What Makes B2B Content Remarkable for Buyers?,

    It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits.

    Wh...

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  • Omni-Channel Marketing: A New Approach to Keyword Research

    Omni-Channel Marketing: A New Approach to Keyword Research,

    For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used t...

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  • How to Persuade SaaS Customers When They Hate All Your Pricing Options

    How to Persuade SaaS Customers When They Hate All Your Pricing Options,

    Your pricing options suck.

    At least that’s what some of your consumers think.

    They like your products. Bu...

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  • The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance

    The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance,

    For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper...

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