• Using Marketing Analytics to Win at Email Marketing

    Using Marketing Analytics to Win at Email Marketing,

    You might be part of the group of marketers that feel as though your email campaigns are missing something.

    Only, you’re not sure what ...

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  • Let User Behavior Shape Your Customer Engagement Strategy

    Let User Behavior Shape Your Customer Engagement Strategy,

    SaaS growth relies on customer engagement.

    It can seem like an uphill battle garnering your audience’s attention in a competitive...

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  • Low Sales? Here’s How to Read Minds to Close More Deals

    Low Sales? Here’s How to Read Minds to Close More Deals,

    People either do what you want. Or they don’t.

    And there’s not a whole lot you can do about it.

    Except react. Except fol...

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  • 3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention

    3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention,

    Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life re...

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  • Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

    Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business,

    So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every fa...

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  • Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

    Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing,

    Tactics don’t necessarily fail because they’re bad.

    They fail because of the context around them.

    ...

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  • 3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

    3 Ways You Can Use Sales Automation to Convert More Leads into Meetings,

    Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid prof...

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  • The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

    The Metrics Every E-Commerce Store Should be Tracking to Drive Growth,

    The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics...

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  • Why Unscalable Marketing Activities are Best for B2B Companies

    Why Unscalable Marketing Activities are Best for B2B Companies,

    Most blog posts talk about going viral.

    They talk about network effects and refer-a-friend tactics.

    They talk about swi...

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  • Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

    Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?,

    Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 ...

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  • How LucidChart Used Kissmetrics to Drive Growth

    How LucidChart Used Kissmetrics to Drive Growth,

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  • How to Get E-Commerce Customers Coming Back After Their First Purchase

    How to Get E-Commerce Customers Coming Back After Their First Purchase,

    Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first p...

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