• What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

    What Startups Can Learn from ‘Tax Relief’ PPC Campaigns,

    Old-school industries don’t get the credit they deserve.

    Every blog online focuses on the hot new startup.

    People write...

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  • Why Entrepreneurs Cannot Ignore Their Company’s Brand

    Why Entrepreneurs Cannot Ignore Their Company’s Brand,

    “Branding”

    “Our brand is strong”

    “Brand equity”

    “Our brand is admired arou...

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  • How to Convert Blog Readers to Leads

    How to Convert Blog Readers to Leads,

    17 comments, 223 likes on Facebook, and 88 retweets.

    You’re writing stuff, and people are reading it. They’re clicking your links and arriving at y...

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  • Competitive Advantages Aren’t Enough. Your Business Needs a Moat.

    Competitive Advantages Aren’t Enough. Your Business Needs a Moat.,

    Moats are ditches of water that surround castles. They’re the first-line of defense against intruders.

    Legendary inves...

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  • Three Lessons Marketers Can Learn From Cable News

    Three Lessons Marketers Can Learn From Cable News,

    I’m a bit of a cable news junkie.

    Now, I don’t watch it often, but am generally more interested how a news product ca...

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  • Business and Leadership Lessons From One of America’s Top Turnaround Executives

    Business and Leadership Lessons From One of America’s Top Turnaround Executives,

    You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business his...

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  • 32 Ways Your Ecommerce Company Can Boost Engagement and Sales

    32 Ways Your Ecommerce Company Can Boost Engagement and Sales,

    The ecommerce customer is a moving target. I mean that in more than one way:

    • Online behaviors and buying preferences evol...

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    • Why Sales Reps are the Best Marketers in Your Company

      Why Sales Reps are the Best Marketers in Your Company,

      Every marketing playbook begins with “know your target market.”

      It’s preached day in and day out by the top marketing pros. Ever...

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    • Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

      Why the Top of Your Funnel is Almost Always More Profitable than the Bottom,

      Yes. AdWords converts better than most other channels. Anywhere, ever.

      But. That doesn’t mean it’s the only o...

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    • Why Inbound Marketing Fails (and How to Guard Against It)

      Why Inbound Marketing Fails (and How to Guard Against It),

      There’s no doubting the power of inbound marketing.

      It’s safe to say that inbound has revolutionized the way marketing works i...

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    • 6 Engagement Marketing Metrics & How to Improve Them

      6 Engagement Marketing Metrics & How to Improve Them,

      “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals.

      But we live in a w...

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    • How to Manage Marketing Campaigns like a Financial Currency Trader

      How to Manage Marketing Campaigns like a Financial Currency Trader,

      KPIs are due EOD.

      Profit and loss statements need to be generated.

      Budget status updates have been requested. READ MORE

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