Using Marketing Analytics to Win at Email Marketing,
You might be part of the group of marketers that feel as though your email campaigns are missing something.
Only, you’re not sure what ...READ MORE
Let User Behavior Shape Your Customer Engagement Strategy,
SaaS growth relies on customer engagement.
It can seem like an uphill battle garnering your audience’s attention in a competitive...READ MORE
Low Sales? Here’s How to Read Minds to Close More Deals,
People either do what you want. Or they don’t.
And there’s not a whole lot you can do about it.
Except react. Except fol...READ MORE
3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention,
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life re...READ MORE
Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business,
So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every fa...READ MORE
Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing,
Tactics don’t necessarily fail because they’re bad.
They fail because of the context around them.... READ MORE
3 Ways You Can Use Sales Automation to Convert More Leads into Meetings,
Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid prof...READ MORE
The Metrics Every E-Commerce Store Should be Tracking to Drive Growth,
The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics...READ MORE
Why Unscalable Marketing Activities are Best for B2B Companies,
Most blog posts talk about going viral.
They talk about network effects and refer-a-friend tactics.
They talk about swi...READ MORE
Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?,
Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 ...READ MORE
How LucidChart Used Kissmetrics to Drive Growth,
How to Get E-Commerce Customers Coming Back After Their First Purchase,
Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first p...READ MORE