How to Leverage Behavioral Analytics In Your Growth Strategy,
If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, rig...READ MORE
Setting Your Customer Engagement Emails on Automation Using Kissmetrics,
Human attention spans are embarrassingly bad.
I’d have to be lucky to get just 5% of people to read this e...READ MORE
Homepages Rarely Convert Because These 6 Elements Are Often Ignored,
No, this headline isn’t clickbait.
This article does contain critical homepage elements that are often overlooked. ...READ MORE
How to Leverage Behavioral Data Across Your Company,
Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online busines...READ MORE
How to Do Customer Engagement If You’re In a Unique Niche,
I once worked with a business that specialized in making custom squirrel horror dioramas.
If you’re wondering what in the ...READ MORE
Why Your Team Needs a Growth Manager,
Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for t...READ MORE
7 Biggest PPC Nightmares Sinking Your ROI,
PPC advertising should be straightforward.
You buy an ad. Your ad appears on Google. That ad gets clicked.
You spend a little dough per cli...READ MORE
4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company,
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media comp...READ MORE
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead,
In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration.
Value Creation vs. Revenue Extraction: Which Kind of Business Are You?,
There’s a problem in business.
Okay, fine, there are plenty of problems in the wide world of business.<...READ MORE
How Push Notifications Can Increase User Engagement (With Examples),
It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas...READ MORE
Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions,
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, yo...READ MORE