• How to Leverage Behavioral Analytics In Your Growth Strategy

    How to Leverage Behavioral Analytics In Your Growth Strategy,

    If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, rig...

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  • Setting Your Customer Engagement Emails on Automation Using Kissmetrics

    Setting Your Customer Engagement Emails on Automation Using Kissmetrics,

    Human attention spans are embarrassingly bad.

    I’d have to be lucky to get just 5% of people to read this e...

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  • Homepages Rarely Convert Because These 6 Elements Are Often Ignored

    Homepages Rarely Convert Because These 6 Elements Are Often Ignored,

    No, this headline isn’t clickbait.

    This article does contain critical homepage elements that are often overlooked. ...

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  • How to Leverage Behavioral Data Across Your Company

    How to Leverage Behavioral Data Across Your Company,

    Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online busines...

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  • How to Do Customer Engagement If You’re In a Unique Niche

    How to Do Customer Engagement If You’re In a Unique Niche,

    I once worked with a business that specialized in making custom squirrel horror dioramas.

    If you’re wondering what in the ...

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  • Why Your Team Needs a Growth Manager

    Why Your Team Needs a Growth Manager,

    Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for t...

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  • 7 Biggest PPC Nightmares Sinking Your ROI

    7 Biggest PPC Nightmares Sinking Your ROI,

    PPC advertising should be straightforward.

    You buy an ad. Your ad appears on Google. That ad gets clicked.

    You spend a little dough per cli...

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  • 4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

    4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company,

    For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media comp...

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  • The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

    The Conversion Rate Conundrum: Common Mistakes and What to Do Instead,

    In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration.

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  • Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

    Value Creation vs. Revenue Extraction: Which Kind of Business Are You?,

    There’s a problem in business.

    Okay, fine, there are plenty of problems in the wide world of business.<...

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  • How Push Notifications Can Increase User Engagement (With Examples)

    How Push Notifications Can Increase User Engagement (With Examples),

    It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas...

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  • Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

    Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions,

    You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, yo...

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