• The Power of Surveys: How to Ask Questions to Bolster Conversion Research

    The Power of Surveys: How to Ask Questions to Bolster Conversion Research,

    Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the...

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  • 1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

    1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing,

    A/B testing works… some of the time.

    Barely. A tiny bit. If you’re lucky.

    And when it does, a 1% incr...

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  • The Difference Between Collecting Data and Acting On It

    The Difference Between Collecting Data and Acting On It,

    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consisten...

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  • Boost Conversions with These 8 SaaS Funnel Tweaks

    Boost Conversions with These 8 SaaS Funnel Tweaks,

    The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly con...

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  • The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

    The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy,

    It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incre...

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  • How to Retarget the Middle of the Funnel in an Increasingly Form-less World

    How to Retarget the Middle of the Funnel in an Increasingly Form-less World,

    Remember the good old days?

    The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your pa...

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  • 7 Simple But Powerful Ways to Lower SaaS Customer Churn

    7 Simple But Powerful Ways to Lower SaaS Customer Churn,

    If you’re like most SaaS managers, you’re committed to running and growing your business.

    But to do that, you need to ens...

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  • The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)

    The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It),

    Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting...

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  • What is Kissmetrics Campaigns?

    What is Kissmetrics Campaigns?,

    A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation.

    Customer Engagement Automation (C...

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  • Getting Started with Behavioral Email Marketing

    Getting Started with Behavioral Email Marketing,

    When sending out automated emails to your list, how personalized are they?

    I’m not talking about things like $firstname, o...

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  • When ‘Fear’ Works & When it Backfires

    When ‘Fear’ Works & When it Backfires,

    Fear works.

    Except for when it doesn’t.

    There’s no better way to force prospects to pay attention than by striking the f...

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  • How Data Helps Influence Reluctant Buyers

    How Data Helps Influence Reluctant Buyers,

    Yes, maybe, or no.

    For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...

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