• How to Get the Non-Technical People in Your Office Excited About Analytics

    How to Get the Non-Technical People in Your Office Excited About Analytics,

    Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over sta...

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  • Do You Really Need to Test Your Site to Improve Your Conversion Rate?

    Do You Really Need to Test Your Site to Improve Your Conversion Rate?,

    Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can te...

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  • How to Streamline Lead Nurturing Campaigns With Customer Data

    How to Streamline Lead Nurturing Campaigns With Customer Data,

    Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.”

    By building an active relationship ...

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  • A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

    A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics,

    Call it a case of too much of a good thing.

    Google Analytics puts a lot of data at your fingertips. It&rs...

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  • 3 Common Google Analytics Gaps You Need to Plug

    3 Common Google Analytics Gaps You Need to Plug,

    Google Analytics is the de-facto industry standard analytics tool.

    It’s installed on almost every single business site. (It’s eve...

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  • PPC Analytics Strength: Building A Stronger Revenue Stream With Less Traffic

    PPC Analytics Strength: Building A Stronger Revenue Stream With Less Traffic,

    Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super ex...

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  • Here’s Your Checklist to Boosting Your E-commerce Conversion Rate This Holiday Season

    Here’s Your Checklist to Boosting Your E-commerce Conversion Rate This Holiday Season,

    The holidays are a magical time of year. It’s the season where we are bombarded with as many brand pro...

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  • 95% Of Your Churn Should be Ignored. Here’s Why

    95% Of Your Churn Should be Ignored. Here’s Why,

    When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel...

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  • 4 Ways Disruptive Marketing is Winning Over Customers

    4 Ways Disruptive Marketing is Winning Over Customers,

    Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. F...

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  • A Cheat Sheet to Designing a Pricing Page that Converts

    A Cheat Sheet to Designing a Pricing Page that Converts,

    Most pricing pages have three plans laid out horizontally across the page.

    But why?

    And in what order?

    Simply copying w...

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  • Getting into the Flow: How and Why All Profit-Minded Marketers Should Document User Flows

    Getting into the Flow: How and Why All Profit-Minded Marketers Should Document User Flows,

    In the zone. Feeling it. In the groove. Zeroed in. A state of flow.

    We’ve all been there (ho...

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  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    Using Kissmetrics to Find Your Most Valuable Marketing Campaigns,

    So you converted 3.1% of your visitors last month?

    Awesome! How many of them spent more than $100 on their purchase? Or how ...

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