• Which Marketing Channels are Worth Focusing On in 2017?

    Which Marketing Channels are Worth Focusing On in 2017?,

    It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels ar...

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  • How to Better Integrate Analytics Into Your Marketing Strategy

    How to Better Integrate Analytics Into Your Marketing Strategy,

    It’s 2017.

    We’re neck-deep in the age of ‘Big Data.’

    No matter what aspect of marketing you wan...

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  • The Power of Direct Mail in the Digital Age

    The Power of Direct Mail in the Digital Age,

    For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking a...

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  • Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

    Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?,

    When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough ...

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  • How to Select Hero Images that Boost Conversions and Move Audiences

    How to Select Hero Images that Boost Conversions and Move Audiences, It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink ...

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  • 5 Ways To Boost Conversions With Dynamic Content

    5 Ways To Boost Conversions With Dynamic Content,

    Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the ...

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  • A Cheat Sheet to High-Converting Facebook Ad Creative

    A Cheat Sheet to High-Converting Facebook Ad Creative,

    An AdWords text ad looks exactly the same on mobile as it does on desktop.

    You don’t have to worry about the difference. And besi...

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  • Don’t Split Test Your Pages Before Doing These 6 Things

    Don’t Split Test Your Pages Before Doing These 6 Things,

    When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow....

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  • Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

    Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know,

    I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t...

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  • Simple Customer Retention Tactics to Improve Your Sales Funnel

    Simple Customer Retention Tactics to Improve Your Sales Funnel,

    Maintaining a customer base isn’t easy.

    With a slew of industry competitors, consumers can quickly buy products from ot...

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  • A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features

    A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features,

    You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If yo...

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  • 5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016

    5 Surprising Marketing Predictions for 2017 – and What We’ve Learned from 2016,

    2016 has been an exciting year full of unexpected booms and busts in the marketing and technology world, making ...

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