• How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

    How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires,

    Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns.

    So in t...

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  • Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

    Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue,

    So much has been written over the years about the “sales and marketing divide” – frankly ...

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  • Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

    Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement,

    Ever bought a survival kit?

    It contains supplies to help you during a disaster. Every tool within the kit serves...

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  • How MailChimp Uses Data Science to Make Their Email Service Irresistible

    How MailChimp Uses Data Science to Make Their Email Service Irresistible,

    When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of Ju...

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  • No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

    No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer,

    Israeli researchers studied 200 of the best ads in 1999.

    These were the top finalists and award winners, like ...

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  • Stumped for Growth Ideas? Use Customer Support Data to Drive Revenue

    Stumped for Growth Ideas? Use Customer Support Data to Drive Revenue,

    Awful feeling, isn’t it?

    You’re struggling to find new opportunities to increase growth this quarter.

    <...

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  • The New Customer Service Trend that’s Shaking Up the Marketing Industry (In a Good Way!)

    The New Customer Service Trend that’s Shaking Up the Marketing Industry (In a Good Way!),

    When it comes to customer service trends, most marketers and customer support teams groan and shake their...

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  • 3 Unusual Tactics For Making Your Testimonials More Persuasive

    3 Unusual Tactics For Making Your Testimonials More Persuasive,

    I bet you’ve seen this sort of advice before…

    When using a testimonial, you should always:

    • L...

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    • Thinker, Mover, Shaker, Spy: How One Man and His CIA-Backed Company are Changing the Way the Government Collects and Analyzes Your Data

      Thinker, Mover, Shaker, Spy: How One Man and His CIA-Backed Company are Changing the Way the Government Collects and Analyzes Your Data,

      The name Alex Karp may not mean much to you now — but ...

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    • 5 Tips to Creating an Unbeatable Facebook Ad Campaign

      5 Tips to Creating an Unbeatable Facebook Ad Campaign,

      Are you sick and tired of losing money on Facebook Ads?

      Many advertisers just like you take a swing at a new ad campaign every day, hop...

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    • How to Boost Conversions With the Right Customer Insights

      How to Boost Conversions With the Right Customer Insights,

      Today’s marketers are inundated with data.

      To stay ahead of the competition, your SaaS company must focus on customer insigh...

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    • 3 ‘Spammy’ Website Tricks that Can Double Your Conversions

      3 ‘Spammy’ Website Tricks that Can Double Your Conversions,

      The marketing industry leads the way.

      Sure, other industries (eventually) catch on to sophisticated marketing techniques.

      ...

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