• 3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now)

    3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now),

    Find a box with a CD-ROM in it, buy it, then learn how to use it.

    That’s how I...

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  • The Four Statistical Concepts Every Online Marketer Should Know

    The Four Statistical Concepts Every Online Marketer Should Know,

    Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret num...

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  • 4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

    4 Powerful Google Shopping Hacks to Supercharge Your Campaigns,

    Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have re...

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  • The Right Approach To Building A Solid Growth Strategy

    The Right Approach To Building A Solid Growth Strategy,

    Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. READ MORE

  • How 7 Companies are Using Push Notifications to Boost Engagement

    How 7 Companies are Using Push Notifications to Boost Engagement,

    Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifi...

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  • Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

    Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads,

    The majority of customers use multiple devices on their journey to purchase.

    And they’re gonna take ...

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  • How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

    How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility,

    When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized t...

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  • Getting Started with Analytics Attribution

    Getting Started with Analytics Attribution,

    As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more ...

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  • How to Align Email Marketing to The Buyer’s Journey (With Examples)

    How to Align Email Marketing to The Buyer’s Journey (With Examples),

    Online search has changed everything.

    Years ...

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  • Unboxing SaaS Data to Increase Customer Renewals

    Unboxing SaaS Data to Increase Customer Renewals,

    SaaS teams are living a lie.

    They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retenti...

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  • 9 Activation Secrets You Need to Be Using

    9 Activation Secrets You Need to Be Using,

    Your problem isn’t what you think it is.

    More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups ...

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  • Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

    Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations,

    As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first v...

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