How Data Helps Influence Reluctant Buyers,
Yes, maybe, or no.
For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...READ MORE
How to Create Your First Kissmetrics Campaign,
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. I...READ MORE
Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It),
Have you ever tried to take apart a high-end file cabinet?<...READ MORE
5 Customer Activation Emails to Add to Your Funnel,
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” ...READ MORE
How to Run a Cohort Analysis in Google Analytics,
Traffic and page views are nice.
But they’re limited. In a few ways.
Site wide traffic looks nice on a blog post or meeting wit...READ MORE
5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without,
A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their gr...READ MORE
Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates,
Websites don’t always work.
You create them with one thing in mind. And then the opposite happens.
Why Customer Empowerment Is the Key to Great Retention Rates,
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever.
According to t...READ MORE
How Pandora Uses Data to Improve Its Service and Music Stations,
When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Pro...READ MORE
6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs,
A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people acro...READ MORE
Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring,
You’re tracking the big stuff.
The ‘macro conversions’ like form submiss...READ MORE
Introducing Customer Engagement Automation by Kissmetrics,
We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We...READ MORE