• How Data Helps Influence Reluctant Buyers

    How Data Helps Influence Reluctant Buyers,

    Yes, maybe, or no.

    For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the...

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  • How to Create Your First Kissmetrics Campaign

    How to Create Your First Kissmetrics Campaign,

    With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. I...

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  • Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)

    Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It),

    Have you ever tried to take apart a high-end file cabinet?<...

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  • 5 Customer Activation Emails to Add to Your Funnel

    5 Customer Activation Emails to Add to Your Funnel,

    If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” ...

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  • How to Run a Cohort Analysis in Google Analytics

    How to Run a Cohort Analysis in Google Analytics,

    Traffic and page views are nice.

    But they’re limited. In a few ways.

    Site wide traffic looks nice on a blog post or meeting wit...

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  • 5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

    5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without,

    A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their gr...

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  • Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates

    Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates,

    Websites don’t always work.

    You create them with one thing in mind. And then the opposite happens.

    P...

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  • Why Customer Empowerment Is the Key to Great Retention Rates

    Why Customer Empowerment Is the Key to Great Retention Rates,

    It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever.

    According to t...

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  • How Pandora Uses Data to Improve Its Service and Music Stations

    How Pandora Uses Data to Improve Its Service and Music Stations,

    When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Pro...

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  • 6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

    6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs,

    A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people acro...

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  • Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

    Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring,

    You’re tracking the big stuff.

    The ‘macro conversions’ like form submiss...

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  • Introducing Customer Engagement Automation by Kissmetrics

    Introducing Customer Engagement Automation by Kissmetrics,

    We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We...

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