• 32 Ways Your Ecommerce Company Can Boost Engagement and Sales

    32 Ways Your Ecommerce Company Can Boost Engagement and Sales,

    The ecommerce customer is a moving target. I mean that in more than one way:

    • Online behaviors and buying preferences evol...

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    • Why Sales Reps are the Best Marketers in Your Company

      Why Sales Reps are the Best Marketers in Your Company,

      Every marketing playbook begins with “know your target market.”

      It’s preached day in and day out by the top marketing pros. Ever...

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    • Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

      Why the Top of Your Funnel is Almost Always More Profitable than the Bottom,

      Yes. AdWords converts better than most other channels. Anywhere, ever.

      But. That doesn’t mean it’s the only o...

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    • Why Inbound Marketing Fails (and How to Guard Against It)

      Why Inbound Marketing Fails (and How to Guard Against It),

      There’s no doubting the power of inbound marketing.

      It’s safe to say that inbound has revolutionized the way marketing works i...

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    • 6 Engagement Marketing Metrics & How to Improve Them

      6 Engagement Marketing Metrics & How to Improve Them,

      “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals.

      But we live in a w...

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    • How to Manage Marketing Campaigns like a Financial Currency Trader

      How to Manage Marketing Campaigns like a Financial Currency Trader,

      KPIs are due EOD.

      Profit and loss statements need to be generated.

      Budget status updates have been requested. READ MORE

    • What Happens When Your Startup is Acquired by a Big-Name Brand?

      What Happens When Your Startup is Acquired by a Big-Name Brand?,

      Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This pos...

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    • 8 Overlooked Social Media Tactics That Can Increase Conversion Rates

      8 Overlooked Social Media Tactics That Can Increase Conversion Rates,

      “Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we s...

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    • How to Acquire Customers with Facebook’s New Messenger Ads

      How to Acquire Customers with Facebook’s New Messenger Ads,

      Facebook recently released Facebook Messenger app ads to the general public.

      Aaaaaannnnnddddd digital advertising just got even ...

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    • 7 Trials and Tribulations Of Email Outreach

      7 Trials and Tribulations Of Email Outreach,

      It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is sh...

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    • 3 Shortcuts for Business Owners to Market Effectively Without Wasting Time

      3 Shortcuts for Business Owners to Market Effectively Without Wasting Time,

      9-to-5 jobs are never truly 9-5.

      There’s always something that comes up that needs to get done. ASAP. No questio...

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    • Will E-Commerce Benefit from Machine Learning or Face a New Threat?

      Will E-Commerce Benefit from Machine Learning or Face a New Threat?,

      The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learni...

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