• Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

    Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions,

    I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banne...

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  • 5 User Engagement Strategies for SaaS Product Marketers

    5 User Engagement Strategies for SaaS Product Marketers,

    Want to sustain growth?

    It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost sa...

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  • How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the Experience

    How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the Experience,

    Steve Jobs wore one thing.

    Zuckerberg started doing it. And even Obama caught the bug.

    <...

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  • Identifying and Mitigating Churn With Customer Engagement Automation

    Identifying and Mitigating Churn With Customer Engagement Automation,

    You know the stats by now.

    It costs 5-25x more to acquire a new customer than keep a current customer.

    Increasi...

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  • How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

    How to Solve the Customer Retention Problem (And Make Your Customers Happy!),

    Customer retention.

    It’s one of the most worthy investments a business can make.

    Its goal is to r...

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  • The 5 Step Approach to Cross-Channel Customer Engagement

    The 5 Step Approach to Cross-Channel Customer Engagement,

    Your customers are everywhere.

    They are learning about your products from display ads, researching your brand on social media, and s...

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  • The Power of Surveys: How to Ask Questions to Bolster Conversion Research

    The Power of Surveys: How to Ask Questions to Bolster Conversion Research,

    Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the...

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  • 1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

    1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing,

    A/B testing works… some of the time.

    Barely. A tiny bit. If you’re lucky.

    And when it does, a 1% incr...

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  • The Difference Between Collecting Data and Acting On It

    The Difference Between Collecting Data and Acting On It,

    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consisten...

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  • Boost Conversions with These 8 SaaS Funnel Tweaks

    Boost Conversions with These 8 SaaS Funnel Tweaks,

    The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly con...

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  • The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

    The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy,

    It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incre...

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  • How to Retarget the Middle of the Funnel in an Increasingly Form-less World

    How to Retarget the Middle of the Funnel in an Increasingly Form-less World,

    Remember the good old days?

    The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your pa...

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